Working with Ottawa-based designer Adrianne, the creative mind behind Maison Rosette. My role as creative director and photographer was to help platform Adrianne not only as a designer but also as a creative leader. Bringing bold concepts and storytelling to life through editorial photography.

The project included creating striking editorial images for his book on the Gilded Grasp collection and visuals that supported his recognition as Designer of the Year in Luxe Magazine.

Client | Maison Rosette
CREATIVE DIRECTOR & PHOTOGRAPHER | FRANÇOIS MITTINS
CREATIVE DIRECTOR & designer | Adrianne Rosette
Producer | Renée Berezowski
Grip | LOGAN SCOTT
MODELS | Gabriella Maccallum, Kelsey Haughian, Corinne Hoang, Skylar Greaves, Nora Lacasse, Brady Laro, Sonya Rae
The Challenge

The challenge was to take a deeply conceptual collection “Gilded Grasp”, which explores themes of counterfeit love, emotional destruction, and self-healing. And translate its complex, layered storytelling into visuals that would resonate with its audiences.

The Solution

Unearth his story

Through carefully crafted editorial photography, we highlighted the Gilded Grasp collection’s conceptual depth and emotional power. These images, published in Luxe Magazine and Adrianne’s book, positioned him as Designer of the Year while platforming him as a visionary creative leader whose work blends fashion with storytelling.

Published Images

What will we create today?

Curiosity. Community. Creative solutions.
Let’s make something magical.

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Maison Rosette

Working with Ottawa-based designer Adrianne, the creative mind behind Maison Rosette. My role as creative director and photographer was to help platform Adrianne not only as a designer but also as a creative leader. Bringing bold concepts and storytelling to life through editorial photography.

The project included creating striking editorial images for his book on the Gilded Grasp collection and visuals that supported his recognition as Designer of the Year in Luxe Magazine.

Client | Maison Rosette
CREATIVE DIRECTOR & PHOTOGRAPHER | FRANÇOIS MITTINS
CREATIVE DIRECTOR & designer | Adrianne Rosette
Producer | Renée Berezowski
Grip | LOGAN SCOTT
MODELS | Gabriella Maccallum, Kelsey Haughian, Corinne Hoang, Skylar Greaves, Nora Lacasse, Brady Laro, Sonya Rae
Group fashion editorial by Francois Mittins for Maison Rosette. Models in black and gold couture standing in a dramatic, dimly lit studio set with a ladder and surgical-inspired lighting. High-concept creative direction for Luxe Magazine’s Designer of the Year, Adrianne.
The Challenge

The challenge was to take a deeply conceptual collection “Gilded Grasp”, which explores themes of counterfeit love, emotional destruction, and self-healing. And translate its complex, layered storytelling into visuals that would resonate with its audiences.

Conceptual fashion editorial by Francois Mittins for Maison Rosette. Male model in a sparkling black and green sequined coat standing over a desk with open anatomical books, green beakers, and haze. Theatrical creative direction for Adrianne’s Gilded Grasp collection.
The Solution

Unearth his story

Through carefully crafted editorial photography, we highlighted the Gilded Grasp collection’s conceptual depth and emotional power. These images, published in Luxe Magazine and Adrianne’s book, positioned him as Designer of the Year while platforming him as a visionary creative leader whose work blends fashion with storytelling.

High-angle fashion shot of a model lying on a white table while another model in a sequined blazer performs a theatrical "surgery" with a green-liquid syringe. Editorial for Maison Rosette.
Dramatic fashion editorial by Francois Mittins for Maison Rosette. A woman in an opulent gold sequined mermaid gown sits on a velvet sofa while a man in a black sparkling blazer stands behind her, holding gold chains draped over her head. High-concept creative direction for Luxe Magazine’s Designer of the Year.
Close-up fashion editorial portrait of a model in a black couture jacket with gold sequined lung patterns, handcuffed to a wooden ladder. Creative direction by Francois Mittins for Maison Rosette in Ottawa.

published images

What will we create today?

Curiosity. Community. Creative solutions.
Let’s make something magical.

Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project | Next Project 

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