Allez is an Ottawa-based clothing brand. Their mission is to help people create more happy, healthy, beautiful moments. They value quality, creativity, and community.
Client | Allez
Agency | One true studio
Art director | Gvu creative
Producer | Julie Chery
Photographer | François Mittins
Model | Djamilla & Brendan
Model Agency | AMTI Ottawa
The Challenge
My client wanted to convey the connection between people and the mustard seed. Our challenge was to leverage the mustard seed as a symbol for humble, yet powerful transformation (from something miniscule into a creation of grandeur.)
The Solution
Create the connection between nature and people
My approach was to partner with the Creative Director to marry the natural environment that a mustard seed grows in, with people and apparel. This visual narrative resulted in a beautiful campaign that highlights their ethos and product as both creative and quality-driven.
Published Images
What will we create today?
Curiosity. Community. Creative solutions.
Let’s make something magical.
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