SETTING THE TASK

This is the original Rosie's logo. As a project, my task was to rebrand this restaurant by creating a stronger identity that will resonate with the consumers to better showcase the full experience of Rosie's.

old logo

DRAWING BOARD

sketch ideas for logo 1 sketch ideas for logo 2 sketch ideas for logo 3 sketch ideas for logo 4 sketch ideas for logo 5 sketch ideas for logo 6 sketch ideas for logo 7 sketch ideas for logo 8 sketch ideas for logo 9 sketch ideas for logo 10 sketch ideas for logo 11

PROTOTYPE

From the drawing board, I scanned and digitalised the logo. Made sure everything lined up and looked perfect.

rosie's logo line the guidelines used to make its shape

VARIATIONS

Different ways this logo may be iterated for multiple platforms.

rosies logo in different colours

GUIDELINES

Here's an overview of the branding guideline for Rosie's Southern Kitchen & Raw Bar.

rosies branding guidelines logo part rosies branding guidelines colours part rosies branding guidelines typeface and background part rosies branding guidelines digital online presence part rosies branding guidelines stationaery part